- Written by Terese Shoup
- Category: SEO
- Hits: 375
Search engine optimization (SEO) is the practice of streamlining a website in order to increase its visibility on the internet. It improves the visibility of a website on the search engine’s natural or organic search engine return pages (SERPs).
There are a lot of people who are still skeptical as to the efficacy of having to conduct SEO tasks. They think that SEO operations are nothing more than just a waste of time and resources, things which can be better spent elsewhere.
Understanding the significance of SEO to websites is not that difficult really. All a person has to spend is time. The time to take a seat and read some of the benefits that SEO campaigns can have on a website. Below are some of the benefits of conducting an SEO campaign.
Increased brand recognition and credibility
Brand recognition and credibility are extremely important in any business venture. Whether it is big or small, any business benefits from the increased recognition of their brand. The nice thing with SEO campaigns is that it helps improve a website’s presence on search engines.
People use search engines to look for websites all the time. The advantage of having a great presence in a search engine’s organic listing is trust. People are more likely to trust the organic search results of a search engine than those paid for ads. Trust is one of the elements of brand credibility. Brand credibility in turn promotes brand recognition.
The competitors will soon begin to realize that those on top of the organic listing food chain are the websites to beat. They often tend to be the leaders of the industry.
Traffic is more or less the lifeblood of almost any website. As a general rule, a website’s continued subsistence depends largely on how much people visit their website.
Any website that generates revenue will want a lot of traffic. Websites that rely on advertisers enjoy a high volume of traffic since that is what advertisers are interested in. Advertisers are interested in high traffic generating websites because it increases the exposure and visibility of their advertisements.
Websites that rely on some form of e-commerce, which is the selling of goods or services online, will also enjoy high traffic. The more people go to the website the higher their conversion rates, which in turn translates into an increase in profits for the online business.
Some people are skeptical as to whether or not SEO campaigns can really increase traffic. It may or it may not. SEO campaigns, like pretty much any endeavor in life is still subject to failure. However, SEO companies provide analytic tools that can show just how effective an SEO campaign is in improving a website.
Another great thing about SEO is that it can result to passive advertising. When a website gets a good rank on a search engine’s list, every single time a search is made and their website appears is a form of free advertising. The great part is that it can be seen by almost anyone with an internet connection across the globe.
Furthermore, a website’s ranking does not disappear until some other website has replaced it. This means that the benefits of a well executed SEO campaign can last indefinitely.
A website can have the best content or offer visitors the best experience or deals in cyberspace. It can have all the latest bells and whistles that websites can have. It is even updated consistently without fail. Regardless of everything mentioned, the website can still fail.
Visibility is one of the cornerstones of a successful website. If a website is not visible then how will people reach it? People after all depend largely on search engines to get to the websites that they want. The only alternative to search engines in fact, are social media websites, word of mouth, and other slow and inefficient ways of increasing visibility.